Despite the largely meaningless back-and-forth on social media, This Is Us has forced Newell Brands, Crock-Pot's parent company, to perform legitimate damage control. A company spokesperson told CNN on Friday:
"Consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations."
The spokesperson went on to say that yeah, the company has a duty to ease people's anxieties, regardless of how ill-informed they might be:
"Our hope is that the team at NBC's 'This Is Us' will help us spread factual information regarding our product's safety. While we know their primary mission is to entertain -- something they have continued to excel in -- we also feel they have a responsibility to inform," they said.
Adding insult to injury, the anti-Crock-Pot agenda surfaced on Twitter right as the brand's stock tumbled 20 points, owing to "a grim forecast and strategy shift," reports the St. Louis Post-Dispatch.
Get well soon, Crock-Pot. You never deserved this.