South Korea is Asia's biggest alcohol consumer per capita. Booze is big business, and so are hangover remedies. The market, which includes a plethora of drinks and pills, rakes in over $126 million USD in annual sales, according to Reuters.
Hut-gae Condition, a popular hangover cure exported to other countries in the region, even featured in the music video for "Hangover" from South Korean pop star Psy with Snoop Dogg. You might recognize the song from its memorable chorus — "hangover, hangover, hangover, hangover."
The name of the ice cream bar loosely translates as "hang in there." The convenience store chain that released the bars on Friday said in a release that the name "expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking."