Via the ancient tradition of bullshitting over beers, hangover cures have been passed down from generation to generation. Everyone has their own panacea, and most of them are as firmly planted in science as the knowledge that standing on your head and drinking water cures the hiccups.
However, some hangover cures are better than others. In On Drink, Kingsley Amis offers a multi-step cure that includes performing "the sexual act as vigorously as you can. The exercise will do you good." On par with that cure is a new one out of South Korea called the Gyeondyo bar, a grapefruit-flavored ice cream bar with oriental raisin tree fruit juice (that's the actual name).
Yes, ice cream will cure your hangover. At least, that's the idea behind this, the greatest idea ever.
South Korea is Asia's biggest alcohol consumer per capita. Booze is big business, and so are hangover remedies. The market, which includes a plethora of drinks and pills, rakes in over $126 million USD in annual sales, according to Reuters.
Hut-gae Condition, a popular hangover cure exported to other countries in the region, even featured in the music video for "Hangover" from South Korean pop star Psy with Snoop Dogg. You might recognize the song from its memorable chorus — "hangover, hangover, hangover, hangover."
The name of the ice cream bar loosely translates as "hang in there." The convenience store chain that released the bars on Friday said in a release that the name "expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking."
This is a convenience store that understands the human condition.
The key is the oriental raisin tree fruit juice, which has been cited as a hangover cure as far back as a Korean medicine book from the 17th century. But it's not necessarily just a bit of folklore passed down through generations. In a Journal of Neuroscience article from 2012, researchers found that the extract reduced symptoms of intoxication in rats.
Rats aren't people, but what are you complaining about? Someone just suggested ice cream for breakfast, and the reason is "it's medicine." Go forth and spread the good news.
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Dustin Nelson is a News Writer with Thrillist. He thinks it's notable that both Amis and Snoop have the same hangover cure: hair of the dog. Follow him @dlukenelson.