In recent days, the account @justaconstructionguy, created by a dude named Omar has amassed hundreds of thousands of followers after a tweet from someone claiming to be his daughter spread wildly across social media. The tweet, which features screenshots of their "dad" Omar's account and a brief explanation of why he created it, was shared by a number of popular meme accounts on Instagram and catapulted the @justaconstructionguy account into viral territory.
However, BuzzFeed News discovered the entire delightfully charming narrative -- including the existence of any daughter at all -- is false. Rather, the account was dreamed up by the owner of an Austin area coffee shop, who had the idea for it during a recent brainstorming session.
"The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand," Mike McKim, owner of Austin’s Cuvée Coffee, told BN. "We need a different type of influencer: a hard-worker, blue collar guy."
McKim teamed up with the ad agency Bandolier Media to create the account. And while the Omar featured in it is indeed an actual working construction guy in Austin, the persona isn’t real. Bandolier reached out to local construction workers who frequently stop into Cuvée Coffee and recruited Omar, who apparently didn’t know the first thing about social media but was game to “have some fun.” He doesn’t make any money off the partnership, though he does get paid for participating in the photo shoots.