It's not as good as the Budweiser chameleons, but really, what is? Still, Death Wish Coffee managed to win itself a Super Bowl spot with this pretty badass commercial.
Death Wish Coffee won the annual Small Business Big Game contest sponsored by Intuit QuickBooks, which gives small businesses a chance to score a free 30-second TV spot during the most lucrative ad day of the year. And the world's (allegedly) strongest cup of coffee beat out the competition with this viking-themed commercial. Vikings + coffee = success.
Basically these vikings have a "death wish" to die with honor and then it turns out they're tiny vikings rushing into the mouth of a normal-sized man. Crap, now it's all spoiled.
But it's better with the music!
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Kara King is a News Writer at Thrillist and has tried the world's strongest coffee. Send news tips to firstname.lastname@example.org and follow her at @karatillie.