It's not as good as the Budweiser chameleons, but really, what is? Still, Death Wish Coffee managed to win itself a Super Bowl spot with this pretty badass commercial.
Death Wish Coffee won the annual Small Business Big Game contest sponsored by Intuit QuickBooks, which gives small businesses a chance to score a free 30-second TV spot during the most lucrative ad day of the year. And the world's (allegedly) strongest cup of coffee beat out the competition with this viking-themed commercial. Vikings + coffee = success.
Basically these vikings have a "death wish" to die with honor and then it turns out they're tiny vikings rushing into the mouth of a normal-sized man. Crap, now it's all spoiled.