"Deli Deli" is the new Super Bowl slogan for the decidedly non-medieval meat and cheese purveyor Dietz & Watson. In an obvious troll of Bud Light's "Dilly Dilly" commercials, the Philadelphia-based meat slinger is creating its own, very temporary medieval universe for the day of the Super Bowl.
The company has launched a cheeky commercial to promote its "Deli Deli"-themed Super Bowl pop-up, which you can see above.
With the Eagles in the Super Bowl, its dog mask-wearing fandom will need sustenance for all the cheering, nail-biting, and attempting to climb lubed-up light poles. To help the denizens of Olde Philly, Dietz & Watson have set up Ye Royal Deli where you can score a free sandwich if you're in a market that gets Amazon Prime deliveries via Amazon Fresh.