Although Wendy’s will always be the Pablo Picasso of brand pettiness, plenty of other companies are mastering the fine art of ruthless bullying via emoji and hashtag. Even DiGiorno, the purveyor of frozen pizza, has emerged as a rising star of social media smack talk in recent months, and its latest target is Papa John’s.
It all started when Papa John's blamed a dip in sales on the NFL. DiGiorno had its own interpretation of the numbers.
The fairly one-sided fight started out simple enough, with some classic emoji-based subtweeting: