It's official: with the arrival of Super Bowl LII, we've finally reached peak "Dilly Dilly." Bud Light's ridiculous commercial catchphrase is everywhere -- from Punxsutawney Phil's Goundhog Day forecast to the Closing Bell of the New York Stock Exchange, of all places. But now that the beer brand has ended its Game of Thrones-like "Dilly Dilly" commercial trilogy with the arrival of the Bud Knight during the big game, where does the objectively silly phrase go from here?
As of Sunday night, you're likely in one of these three camps: 1) you still don't know what "Dilly Dilly" means, 2) you might as well be in the next commercial you love saying it -- repeatedly, and aloud -- so much, or 3) you hope the Super Bowl, the end of the current football season, means it's all going to stop. At least, that's the general impression you'll get from the many, many reactions to "Dilly Dilly" on Twitter.