The World Just Hit Peak ‘Dilly Dilly’ & Everyone’s Making the Same Jokes
It's official: with the arrival of Super Bowl LII, we've finally reached peak "Dilly Dilly." Bud Light's ridiculous commercial catchphrase is everywhere -- from Punxsutawney Phil's Goundhog Day forecast to the Closing Bell of the New York Stock Exchange, of all places. But now that the beer brand has ended its Game of Thrones-like "Dilly Dilly" commercial trilogy with the arrival of the Bud Knight during the big game, where does the objectively silly phrase go from here?
As of Sunday night, you're likely in one of these three camps: 1) you still don't know what "Dilly Dilly" means, 2) you might as well be in the next commercial you love saying it -- repeatedly, and aloud -- so much, or 3) you hope the Super Bowl, the end of the current football season, means it's all going to stop. At least, that's the general impression you'll get from the many, many reactions to "Dilly Dilly" on Twitter.
In case you missed Bud Light's "Dilly Dilly" Super Bowl commercial (shown above), the one-minute ad concludes a trilogy that saw the king and his Bud Light-loving people face off with a huge army of well-armed, beer-toting fighters. Just when it looks like the king's army may not live to say another "Dilly Dilly," the Bud Knight arrives... and promptly heads to the store to buy some beer. What ends up happening to all parties involved after that remains unclear.
Of course, the reactions to the sudden ubiquity of "Dilly Dilly" and its commercials are hilarious. In fact, dozens of people are making the same jokes about removing "Dilly Dilly" fans from their Super Bowl parties. Here are some of the funniest ones we've found so far:
People have a lot of good "Dilly Dilly" thoughts and questions
the pickle industry really missed the boat on the whole dilly dilly phenomenon— kim ❤️ (@KimmyMonte) February 4, 2018
Does the memo explain why people keep saying “dilly dilly” because I still don’t get that— Josh Billinson (@jbillinson) February 2, 2018
Trying to explain dilly dilly to my mom last night was l freaking hysterical 😂😂 she kept saying dilly billy? What does it mean....what does it mean?!?!— Jaclyn (@jsquared2135) January 22, 2018
I wonder if Dairy Queen has capitalized on this whole Dilly Dilly craze? I mean, they did coin the phrase ‘Dilly Bar’ after all.— Aaron Lee Bentley (@AaronLeeBentley) January 15, 2018
For Christmas my stepdad got a shirt that said “Dilly Dilly”, someone had to explain to me that it was something that’s said during a beer commercial. It sounded like something that was dick related and I was very confused.— David Carranza (@MetalDave815) January 21, 2018
Some are making good use of "Dilly Dilly"
If you bet the over on how many times you hear “Dilly Dilly” today, you made yourself some money— Justin Sterling (@JSter24) February 4, 2018
My mom just told me that my cousins wrote a poem: "C'mon Philly, don't be silly. You know you can't beat Tom and Billy. Dilly Dilly"— Kailey Kleimenhagen (@kaileyy_13) February 4, 2018
Others aren't quite as ready to accept "Dilly Dilly" as a thing
I already hated the word “dilly” so you can imagine what kind of pain I’m in now.— Jon Wurster (@jonwurster) February 4, 2018
I don’t understand the dilly dilly thing that people keep talking about and I absolutely do not want anyone to explain it to me— bs (@bart_smith) February 4, 2018
I don’t know what dilly dilly is and if anyone tries to explain it to me I’m blocking their ass.— varla (@surlytart) February 4, 2018
JUDGE: how do you plead— Bucky Isotope (@BuckyIsotope) February 4, 2018
ME: not guilty
PROSECUTOR: your honor he hit a man multiple times with a golf club in front of 50 witnesses
ME: the guy kept saying “dilly dilly”
JUDGE: CASE DISMISSED
ME: son, I think it’s time we talk about sex— your new dad (@drankturpentine) February 3, 2018
TEENAGE SON: ok first I would suggest you stop always saying dilly dilly
A guy at Trader Joe’s just greeted another guy in the frozen aisle with “Dilly Dilly.” Gonna be one of those days— Eric Stephen (@truebluela) February 4, 2018
Of course, some fear the Super Bowl will lead to peak "Dilly Dilly"
Thoughts and prayers to all Super Bowl parties ruined by the one guy who won’t stop saying Dilly Dilly— Andrew Stephens (@StephensAndrew) February 4, 2018
I can't wait to jam a sharp pencil into my ears every time I hear "Dilly Dilly" during the SB tonight!— Danny Brezik (@Danny_Brezik) February 4, 2018
How to tell if you're "that guy" at your Super Bowl party:— Zac Snyder not @ZackSnyder (@ZacSnyder) February 4, 2018
1. You use the phrase "dilly, dilly"
That's it. That's the list this year.
Super Bowl Drinking Game:— David The Emotional Support Human (@Aerocles) February 4, 2018
•Take a shot every time your friend says “Dilly Dilly”
•Immediately kick anyone who says “Dilly Dilly” out of your Super Bowl Party
•Continue watching the game and just drink when you want to drink
Plan is to say “dilly dilly” over and over at the Super Bowl party until my friends all snap and kick my ass— Patrick Monahan (@pattymo) February 4, 2018
Rule number 1 at your Super Bowl Party— Beer Daddy (@PauliePFunq) February 4, 2018
First person to say Dilly Dilly is kicked out forever.
We will all be winners if this Super Bowl is the last time we hear "dilly, dilly."— David Rothkopf (@djrothkopf) February 4, 2018
Finally, "Dilly Dilly" fans can't wait for more
I am a simple minded pleeb and I will never let dilly dilly die— savannah (@spage147) January 24, 2018
Can't wait to learn more about The dilly dilly verse tonight— Joe Roche (@JRoche3MR) February 4, 2018
Can’t wait for the bud light commercial so I can say dilly dilly and not look stupid 😂— Sleezy (@Trey_ESPN) February 4, 2018