While some people are still asking what "dilly dilly" means, the Bud Light ads have taken on a pervasive life of their own. Thursday morning, the company released yet another ad in the popular series predominantly seen during commercial breaks during NFL games. The new spot, titled "Ye Olde Pep Talk," is slated to debut on TV during the AFC and NFC Championship games this coming Sunday.
The second in a planned trilogy of "dilly dilly" ads leading up to the Super Bowl, this new one takes the king of the fictional Game of Thrones-inspired universe out of the castle and into the countryside. There his people are outnumbered by better-trained forces who fortuitously have the beer his kingdom craves. (How the kingdom ran out of beer when it has a wizard capable of transforming anything into beer is a mystery best solved by someone who craves continuity.)