Before anyone even had a chance to stop and wonder, "What does Dilly Dilly mean?," Bud Light's objectively silly commercial catchphrase quickly spilled out of sports bars and into everyday culture -- to the point that it's nearly inescapable in the lead up to Super Bowl LII. The phrase has appeared in light displays, the official Groundhog Day ceremony, and big game prop bets. Now, Dilly Dilly has even infiltrated the New York Stock Exchange. Really.
Anheuser-Busch InBev, Bud Light's parent company, took over the NYSE on Friday to celebrate the success of the increasingly popular marketing campaign and the final installment of its Dilly Dilly commercial trilogy for the Super Bowl. As you can see in video of the brief celebration (shown above), executives from the beer giant as well as costumed actors from Dilly Dilly commercials, gathered with beer, swords, and other medieval props on the stock exchange's iconic balcony to ring in the end of the trading day. Bud Light Vice President of Marketing Andy Goeler even got to ring the Closing Bell.