Nonetheless, Domino's is digging in and trying to make drone deliveries, like those promised by Amazon back in 2013, a reality. "With the increased number of deliveries we make each year, we were faced with the challenge of ensuring our delivery times continue to decrease and that we strive to offer our customers new and progressive ways of ordering from us," said Domino’s Group CEO and Managing Director Don Meij in a statement.
“Adding innovation such as drone deliveries means customers can experience cutting-edge technology and the convenience of having their Supreme pizza delivered via air to their door. This is the future.”
If the first wave of pizza delivered by drone launches on schedule, it will be a big deal for the catering team on Peter Jackson's next Lord of the Rings adaptation, which can't be that far off. Never will it have been easier to get 75 hot pizzas delivered straight to Bag End.