Today, activists encircled the Trump International Hotel in Washington D.C., sparing our hyper-tweeting president no shortage of invective in a protest against the Dakota Access Pipeline. While the hotel was certainly a focal point of demonstrator’s ire, Trump’s sprawling hospitality empire has also been hit with another form of dissent in recent months: negative online reviews.
Ever since Donald Trump’s inauguration in January, the president’s hotels, restaurants and golf courses have been subjected to a flurry of trolling. According to a study conducted by SignPost, Trump’s empire could stand to lose upwards of $100 million due to the onslaught. That’s right, trolls can chip away at your company’s revenue, especially so when they’re mobilized.