In a recent interview on the Freakonomics Radio show, PepsiCo CEO Indra Nooyi explained that women don't like to eat Doritos like men do.
"When you eat out of a flex bag -- one of our single-serve bags -- especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom," she said. "Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth."
It's evidently a big enough issue that it warranted finding a way to re-engineer the classic Dorito to make it more suitable for women to enjoy. According to Nooyi, lady-friendly chips would be just as flavorful, but "low-crunch" and not as messy on your fingers. Oh, and they'd be sized to fit a purse "because women love to carry a snack in their purse," she said.
If this all feels a bit absurd and sexist to you, you're not alone. In fact, the backlash following initial reports about the Nooyi's comments has been swift, and people are flocking to social media, roundly criticizing the tired gender stereotyping.