"I've got to credit HQ trivia," Marcus Byrd, marketing manager of Dos Toros, told Digiday. "It's the idea of owning somebody's day, where people stopped whatever they were doing to spend time with an app. HQ trivia, without the questions. It's a way to stay top of mind every day."
The app is intentionally simple. The restaurant isn't messing around with menus, loyalty points, coupons, or the ability to place an order from your phone. It's just dropping by and offering a free burrito. Acquiring bragging rights has never been so easy.