The museum, which is housed in an old bottling plant, opened in 1991 and isn't actually owned or operated by the brand, but rather a non-profit organization dedicated to celebrating the country's oldest major soda. Inside, it's packed with exhibits and memorabilia that trace its history and cultural significance. There's even a "talking" roboticized version of its inventor -- Dr. Charles Alderton --- who gives visitors the lowdown on how he came to create the spicy soda back in the 1880s.
It's also stocked with examples of its evolving bottling/branding through the years, advertisements, and portrayals in pop culture, including a brutally disfigured Dr Pepper vending machine featured in the movie Thor. Its collection of over 100,000 items also includes plenty of bizarre ephemera, like a life-sized horse made out of Dr Pepper bottle caps and cans.