Alternative packaging isn't new in the world of alcohol. You've undoubtedly had wine from a can or a box. Like with pre-packaged cocktails, the Whole Foods team expects this trend to expand and grow in 2018 with packaging like the larger 1.5L magnum wine bottles or the Forty Ounce Rosé seen above. Cans and plastic bottles of wines make it easy to tote a single serving to the beach. And we're well past the point where you should be questioning the quality of drinks that come in a box or can.
"Beyond these trends, we predict our shoppers will continue to look for a mix of high quality and great value as they stock up on their favorite beers and wines," Broglie said in a statement. "Look for more boxed wine options and an emergence of 15-pack canned beers."
So, there's what you can drink if you want to be ahead of the curve or, if you're steering clear of everything here, now you know what you're looking at when you open Instagram and see people sipping something pink out of a 40-ounce bottle.