“From a social media perspective, we saw the braspberry craze take off, and it was only logical that Driscoll’s as the berry market leader would innovate the opportunity,” Frances Dillard, the company’s director of marketing, global brand lead told Food & Wine. “Driscoll’s commands 90% market share of raspberries and is the trusted brand for all fresh berries.”
You won't find braspberries at your local grocery store quite yet, though, since they're currently only being packaged for promotional purposes. However, the folks at Driscoll's do hope to scale up the operation to bring them into the retail market soon.
Until then, you'll just have to settle for stuffing berries inside berries yourself.
h/t Food & Wine