To come to this conclusion, the study authors had respondents evaluate three bottles of red wine and three bottles of white wine, and asked them to choose their favorites. Participants were then asked which factors contributed to their decisions. Appearance and perceived price emerged as the top elements considered, followed by wine region and shape/color of bottle.
Main takeaway: Wine drinkers everywhere are just like you.
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Kara King is a News Writer at Thrillist and always goes for crazy labels. Send news tips to email@example.com and follow her at @karatillie.