The company explained the new feature in a blog post: "People already use Facebook to meet new people, and we want to make that experience better. People will be able to create a dating profile that is separate from their Facebook profile -- and potential matches will be recommended based on dating preferences, things in common, and mutual friends."
Apart from that, the company claims users will have the opportunity to meet people based off mutual group memberships and attending the same events. Dating profile information will be kept private from the rest of a user's friends, so no need to worry about your romantic exploits being seen by the wrong eyes.
Facebook's venture into online dating makes sense on a number of levels. The social network has long been a voyeuristic playground for anyone with a crush, and dating app companies like Tinder and Bumble have each seen their valuations crest over a billion dollars in recent years. Besides, as Facebook's user base gradually becomes overrun with baby boomers, it'd make sense to at least experiment with a dating gambit.