When pressed by Tech Crunch to respond to the leaked document, Facebook said, "We don’t comment on rumor or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.”
That's a vague answer, hinging on how Facebook defines "unwanted messages." However, Facebook did confirm that some business partners have started using that Messenger short link.
If it's all true, this will be the most annoying thing to happen to Facebook Messenger since the detestable "seen" feature. Damn that "seen" feature.
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