The written word is dead. At least on Facebook it may be. Nicola Mendelsohn, head of Facebook's operations in Europe, the Middle East, and Africa said Wednesday at a London conference that video will completely replace text on Facebook within the next five years. Chewbacca Mom and her $400,000 from posting on Facebook Live agree.
Facebook "will definitely be mobile, it will be probably all video," Mendelsohn said, according to Quartz. "The best way to tell stories in this world, where so much information is coming at us, actually is video. It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information." That mostly sounds like a good thing, until you apply that to those high school acquaintances who over-share just fine without any visuals, thanks very much.
Mendelson asserted the move away from text posts and toward video that they're currently experiencing is "user driven" and not something Facebook is pushing internally. "We’re seeing a year-on-year decline of text... If I was having a bet I’d say: video, video, video," she said.
Facebook has not only gambled on our declining interest in written messages with Facebook Live, they're the owners of Instagram, probably giving them an even better vantage point from which to see our propensity to share ideas (and meals) in photo and video form, versus using those cumbersome letter pile assemblages.