It's April 20, that day when people around the country put on their worst stoner costumes and go full Jim Breuer in Half Baked. The day truly has it all, from weed shirts to yelling "4/20, bro" at strangers on the street, hanging Jim Morrison flags to eating inhuman quantities of fast food. (It's probably worth following that batch of occasionally true and definitely ridiculous stereotypes with some myths about weed you need to stop believing.)
Naturally, brands have attempted to seize the opportunity to score social media points by showing they're down with the youths.
We get it. People get high = munchies = fast food. Having a brand yell "4/20, bro!" to you brings up memories of the Fonz waterskiing. If you want to go all-in on 4/20, just offer a 4/20 discount like Toppers Pizza did. No highlarious pot puns. Just a deal on greasy breadsticks.