After facing a scourge of criticism, Facebook is slowly taking steps to correct its struggles with fake news. Owing to inner turmoil at the company, in addition to a fair bit of denial -- CEO Mark Zuckerberg last week dismissed the issue -- the social network’s response has been sluggish, and as a result, bogus news items are still surging across the platform.
But apparently, it wouldn’t take much for Facebook to combat fake news, as a student group recently developed a Chrome extension that can identify false stories pretty quickly and accurately. According to Business Insider, it only took Nabanita De, Anant Goel, Mark Craft and Catherine Craft 36 hours to develop “FiB: Stop living a lie,” during a Princeton University hackathon event.
De told BI how the extension works:
“It classifies every post, be it pictures (Twitter snapshots), adult content pictures, fake links, malware links, fake news links as verified or non-verified using artificial intelligence.
“For links, we take into account the website’s reputation, also query it against malware and phishing websites database and also take the content, search it on Google/Bing, retrieve searches with high confidence and summarize that link and show to the user. For pictures like Twitter snapshots, we convert the image to text, use the usernames mentioned in the tweet, to get all tweets of the user and check if current tweet was ever posted by the user.”