If you're not familiar with the humble origins of the Flamin' Hot Cheetos, before they began inspiring weird Burger King menu items and bizarre Thanksgiving turkeys, the story is actually quite interesting. Montanez was working as a janitor in a Frito Lay factory in California in 1976 when he took home a bunch of discarded corn puffs that had gone un-cheese powdered due to a mechanical failure in one of the machines. At home, he decided to get a little creative and try turning them into a twist on elotes, a Mexican street food of corn covered in a creamy sauce with cheese and chili spices.
He brought his creation in to let his coworkers try it, and they loved it so much it eventually got the attention of the company president, who gave him two weeks to put together a presentation on this unique new snack. That kicked off what would become his meteoric rise up the corporate ladder, eventually earning him the reputation as the "Godfather of Multicultural Marketing."