The new version of the app is currently in beta and slowly rolling out to beer drinkers who have signed up at the company's website. It will be opened widely on October 15.
Rickert says the company will thrive on transparency. Everyone is collecting your data, but PintPass wants to be clear about what it's doing. "We're being transparent and saying, we're using this data to give to breweries and the Brewer's Association, but it's not your name, it's not your phone number, it's not your email," he says. "It's for the purposes of bettering your craft beer experiences. We can let your local watering hole know they have a hiring problem or that their music is too loud."
The business model is you tell breweries what they're doing right and wrong, and PintPass sells that and maybe a little advertising space on the app to make sure the free beers keep coming. Some similar programs, like Secret Hopper, might feel like there's a higher barrier to entry. But PintPass wants users of all kinds from homebrewers to people who might usually order a cocktail. You don't need to be a Cicerone to let a local brewery know the bar smells like a diaper.
It's a straightforward app, but Rickert says the company plans on rolling out other features in the future. That includes rewarding superusers. Currently, you can review up to four breweries per calendar month, which, depending on where you live, could result in a free beer or two. If you're providing good feedback and always hitting the max, a future version might, as an example, allow you to start going to five breweries per month. Basically, you're getting more beer for drinking beer already. Rickert wants that to be the draw. He says he wanted to build an app he'd use, that makes you ask, "Why wouldn't you have this app?"