On top of its efforts to boost sales, Chipotle is continuing its new food safety strategy with the hiring of a food safety czar. On Tuesday, the company named Jim Marsden, a former professor in Kansas State University’s Animal Science and Industry Department, as Executive Director of Food Safety at Chipotle. In the filing, Chipotle said Marsden will spearhead its plan to establish the chain "as a leader in food safety." The new hire comes days after a separate regulatory filing revealed Chipotle's top two executives saw their compensation cut by nearly half last year.
While it remains to be seen whether more free burritos will win back enough customers and regain their trust, a free burrito is a free burrito, folks.