Nutella Is Giving Away Free Jars and Pancakes In Exchange for Your Old Syrup

free nutella pancake day
Courtesy of Nutella

An advertising campaign that asserts you need to switch to a new product isn't at all unfamiliar. It's probably a little too familiar. However, a company actually offering to do a free swap to prove its point is much weirder. 

Nonetheless, that's what Nutella is doing. On Leap Day, February 29, the hazelnut spread folks will open what it calls the NYC Syrup Swap Shop pop-up. (You are absolutely not required to say that mouthful in order to participate, we hope.) They'll be setting up (syrup swap) shop at Grand Central's Vanderbilt Hall in New York City. The shop will only accept one type of payment: syrup. That's because Nutella believes you should be coating your pancakes in its chocolatey spread rather than that tree-sugar you're using now. 

You can bring in a bottle of syrup -- the announcement specifically says "opened or unopened," so, have fun with that -- to get pancakes topped with Nutella and a 13-ounce of Nutella for free. Or, rather, it's basically free. I mean, I'm not sure what the monetary value of one ounce of used syrup at the bottom of an old sticky bottle is, but it's not worth much.

The shop will be open from 9am-4pm on Leap Day to accept your old bottle of Vermont's finest. Unfortunately, if you don't live in New York, your syrup will remain syrup. But, good news! You've got syrup, and you should make pancakes for breakfast!

Want More Free Food?

Here's our huuuuuuuge running list of all the free food you can get right now, as well as the best reward programs, birthday freebies, and gift card deals you'll find. If you want a little more than, say a free taco, we also have you covered with a long list of meals you can get at fast food chains under $5. You're welcome.

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Dustin Nelson is a Senior Staff Writer at Thrillist. Follow him @dlukenelson.