This is actually the fourth time the Warriors have earned Taco Bell's "Taco Champions" title. They won free Doritos Locos for everyone in America when they beat the Cleveland Cavaliers in Game 3 last year, when they beat the Cavs in Game 3 in 2017, and when they did the same in Game 4 in 2016. The Warriors' dominance as "Taco Champions" should come as no surprise, considering it has -- until this year -- correlated with their dominance on the court. The giveaway itself should also come as no surprise, seeing as a road team win during the Finals isn't exactly uncommon. Getting free Doritos Locos tacos every June is a pretty safe bet as long as Taco Bell runs the promotion. Oh, and maybe some heartburn.
“We're excited to partner with the league for the NBA Finals once again, allowing sports and taco fans nationwide to unite over one thing -- rooting for tacos,” Marisa Thalberg, global chief brand officer at Taco Bell, said in a statement. “Regardless of which two teams make it to the Finals, we look forward to giving all fans, no matter the jersey they prefer to wear, the chance to win with everyone’s G.O.A.T (Greatest of All Tacos), the Taco Bell Doritos Locos Taco.”
Basically, the whole point of the deal is to bring fans of the competing teams, general basketball fans, and even non-basketball fans together to root for Team Free Food. Whether you'll end up seeing Warriors fans and Raptors fans bonding over free tacos on Tuesday remains to be seen.
Update: In a surprise twist, Del Taco announced that it too is offering a deal for free tacos at the same time as Taco Bell’s Doritos Locos giveaway. In a tweet just before lunch on Tuesday, the competing chain said customers can get any one of its tacos for free at any time throughout the day by downloading and registering on its mobile app. The surprise move can only mean war, so maybe this Taco Tuesday will go down as the day the War of the Taco Chains was fought. Or something like that.
War or not, you stand to win. You can get two free tacos today if you play your cards right.