“We are proud to announce the nationwide expansion of our unique brand of Low Fares Done Right which will empower millions more people to afford to fly,” Barry Biffle, president and CEO for Frontier Airlines, said in a statement. “We project this will save our customers over a billion dollars annually on their flights. These new flights will allow us to serve even more of America and make flying a truly affordable option.”
The move is part of Frontier's strategy, announced three years ago, aimed at shedding its reputation as a standard carrier in favor of moving toward a discount model, reports the Denver Business Journal. The Denver-based airline is ramping up service from the Colorado capital, as travelers from the Mile-High City can book direct tickets to Albuquerque, New Mexico; Oklahoma City; Ontario, California; Palm Springs, California; Reno, Nevada; and, San Jose, California, starting today.