All future dictionary definitions of the word hubris will need to redirect to the pitch deck for this past weekend's failed Fyre Festival.
If you missed the hubbub, the music and culture festival in the Bahamas aimed to be the Rich Kids of Instagram version of a music festival, endorsed by "Influencers" and models. Tickets ran from $1,500 to $12,000 for the destination fest.
Only, the festival never happened, despite the arrival of its guests. Organizers, who are already being sued, couldn't get their act together. When concert-goers began arriving, the camp sites lacked basic amenities. Promises of yachts, celebrity chefs, music, and luxury cabanas became what appear to be disaster relief tents, inadequate lighting, a lack of drinkable water, stranded travelers, melted cheese on white bread, and canceled concerts.