In the language of the suit, the Girl Scouts accuse the Boy Scouts of using age-old, beloved trademarks in a way that is damaging rather than beneficial. "[The rebrand] will erode the group's core brand identity," the complaint reads. "But it will also marginalize the Girl Scouts movement by causing the public to believe that GSUSA's extraordinarily successful services are not true or official." In short, it's a way for the male population of young badge-tauting gremlins to take credit for the girl's success -- and take away from their exclusive community. Naturally, they're not going to take that one lying down.
In a characteristically embittered response, the Boy Scouts released a statement in the wake of the suit claiming, “Our decision to expand our program offerings for girls came after years of requests from families who wanted the option of the BSA’s character- and leadership-development programs for their children -- boys and girls.” Ok, then.
Along with infringement, the Girls Scouts claim that they've already suffered due to the boys' rebrand: Girls and their parents have been registering with the BSA under female-accepting groups as of late, believing that the respective organizations have merged -- or that the GSA no longer exists. Now, the Girl Scouts want to take back what's rightfully theirs.
It remains to be seen whether the case will make it to court. But for now, a note to the Boy Scouts: Maybe when they stop making 80 cents on the dollar, the Girl Scouts will want to help sell your popcorn.