Hot-headed celebrity chef Gordon Ramsay doesn't get too worked up when people Instagram his culinary creations. In fact, he can't understand why chefs do get upset about people instagramming their meals.
In a new interview with AdWeek Ramsay says, "It pisses me off when I hear chefs getting so anal about what customers want to do with their food when they're paying for it. People travel all over the world to go to these foodie meccas and they're so excited, so chefs should take it as a compliment more than anything."
He went on to talk a bit about his own Instagram feed, which features plenty of table-top shots of his own meals. He was his typically humble self when discussing it. "I've got a great eye," he said. "When I'm out having dinner, normally, I'm out with Justin, my assistant, so we'll each take a shot and compare. I love photography. From a young age, I was taught how to dress plates, so I have that level of attention to detail."
Ramsay's Instagram does have some magnificent food porn, but he also manages to basically subtweet his assistant there. Poor Justin and his lack of photography skills.
If you don't want to be like poor, photographically inept Justin, take the advice Mario Batali and Anthony Bourdain offered earlier this week at an Eat Red Save Lives charity event. It's basic, but don't use a flash and keep people out of the shot.
"Remember, it’s basically an aggressive act," said Bourdain. "You’re not sharing. The purpose of an Instagram of food is to make people who see the Instagram feel bad about their food choices." If you don't think food porn on Instagram is a competition, maybe you should follow Justin. Apparently his photos won't make you feel bad about yourself.