With recent tutorials on everything from mastering basic cooking skills to preparing perfect steaks, Gordon Ramsay wants to whip you into a better cook -- you know, without all the four-letter expletives. And now, the famously furious chef and alleged baby doppelgänger will make you a better shopper with a new video detailing his tips on how to buy the best and freshest fish.
In the 3-minute video, Ramsay takes us to the famous Billingsgate Market in London, where he allows fish expert and diehard fish enthusiast Roger Kent-Barton to do most of the talking. At one point, the weathered seafood savant picks up a huge fish, buries his nose in it, and says, "Whenever you're going to buy fish don't be frightened--" sniff "--get your nose right into it." The longer a fish sits, he explains, the fishier it will smell, which means the freshest fish won't smell much at all.