Snapchat, social media's jilted lover that's been quietly begging for your return since Rihanna and Kylie Jenner ditched it, is transforming into an interactive Easter egg hunt this weekend. The app's Snap Map, which shows where your friends are located throughout the world, is getting an Easter-themed makeover starting Friday, March 30 through Sunday, April 1, in what the company is calling the Great Snapchat Egg Hunt! (exclamation point theirs).
Similarly to Google Maps' Mario Kart revamp, Snapchat's egg hunt will transform your neighborhood, at least on your smartphone. Eggs will be plotted throughout your neighborhood, at coffee shops, restaurants, malls, movie theaters, and so forth. Tap any eggs in your vicinity to open a 3-D, rear-facing camera on the back of your phone, then take a picture of the location. Single eggs are worth one point, while golden eggs are worth five. You can accrue a lot of meaningless points here, as Snapchat has plotted 1 million of these virtual tokens throughout the United States and Canada.