Daily Reminder: Guy Fieri Sold Mufflers Before Flavortown
Every story has a beginning. Every legend has roots. Every icon has an intro.
"Boy, these look like they're Flowmasters -- but they're not!"
With that classic quip of misdirection, Guy Ramsay Ferry (yeah, that's his real name) inserted himself into the public consciousness -- not with a bang, but with a muffler commercial. Yes, that is Guy Fieri in the video above.
Look, if you haven't seen this before, you probably have a lot of questions. That's normal.
- Who is this toned-down, non-frosted shell of the man who would one day found Flavortown?
- Why is he screaming at me?
- Why is he screaming at me WITHOUT spouting off more cornball jokes than Tim Allen?
- How can Flowmasters claim to the be definitive masters of flow?
- Is this the real life, or is it fantasy?
Not sure about most of that, but I assure you this is very much reality: in 2001, before Fieri ritually soaked his flesh in Donkey Sauce and made a deal with the devil to become the most powerful/lovable guy in food media, he got his start hawkin' muscle car exhaust parts on TV like a dead-eyed Wilford Brimley. He's sanitized, stiff, and awkwardly non-sassy. It's so weird... like seeing your dad cry for the first time.
But wait! There's more!
He's in on exhaust pipes, too.
Alas, the re-branded "Fieri" would go on to launch the mega-successful Diners, Drive-Ins, and Dives six years later, and inspire hundreds of hot takes in food media. But one has to wonder: would the world be different if Guy remained Ferry, and decided to keep his Smash Mouth charm in the confines of motor part infomercials?
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