The company is encouraging Free Cone Day participants to make a donation to the Xerces Society, which is attempting to plant more than one million acres of habitat for bees. Since 2008, Häagen-Dazs has donated more than $1 million to support bee research education through UC Davis, Penn State, and the Xerces Society. Additionally, it's helped plant more than 11,000 plants to build a year-round pollinator habitat on the farm of one of its suppliers.
So, if you twist the logic a little, you're saving the bees by eating free ice cream. Good for you.