People believe crazy things. For instance, many believe that Paul the Octopus has the power to accurately predict the winner of the World Cup. Others, like divisive radio personality Bill Mitchell, believe that Halloween mask sales can accurately predict the election.
The weird thing is that, according to some data, it's true. Halloween mask sales have accurately predicted presidential elections since 1980 when an actor beat out a peanut farmer. There's not a single index of mask sales nationally, so the details vary. One index claims winners since 1980, while data from retailer Halloween Spirit claims their sales have predicted victors since Clinton in '96.
This year, Trump is leading 55 percent to 45 percent, according to an early survey from Spirit Halloween. However, they and others have noted the different tone of this election. In that, ahem, spirit, they've teamed up with Harris Polls to shed some light on why people are choosing Trump masks.
The top response was, at 39 percent, because they thought the mask was funny. Twice as many people say they're dressing up to mock Trump as people who say they're dressing up as Clinton to mock her. In fact, the top reason cited for dressing up as Clinton (31 percent) was an admiration for Clinton.