In a stunt tied to Valentine’s Day, Heinz announced on Thursday that it’s launching a new, limited-edition take on the classic condiment called Ketchup Caviar. The idea, according to the ubiquitous ketchup purveyor, is that ketchup is fancy enough for a romantic dinner when you can scoop little red blobs of it out of a glass jar. Or something like that.
“Whether you’re topping your gourmet hamburger or roasted potatoes, your fine dining experience never has to do without the thick and rich taste of HEINZ Tomato Ketchup,” a press release from the company read. “For 150 years, HEINZ has believed in ‘doing the uncommon things uncommonly well’, and bringing extraordinary taste to Valentine’s Day is no exception.”
$1,000 Pizza Slice: Worth It?
To be clear, the Ketchup Caviar isn’t caviar at all, as it doesn’t contain even a trace of roe. The stuff is literally the Heinz ketchup you know, squeezed into small, caviar-like balls. Heinz suggests scooping them onto a gourmet burger or sprinkling them over some roasted potatoes, because that sounds totally normal.
You’ll have to act fast if you hope to get your hands on this ultra fancy, ultra-weird ketchup, though. Heinz said it will be releasing 150 jars of the stuff from now through January 28. You can try to claim a jar here via its Twitter account, but maybe you should pause and think about your life and your choices first.
Sign up here for our daily Thrillist email and subscribe here for our YouTube channel to get your fix of the best in food/drink/fun.
Caitlyn Hitt is Daria IRL. Don't take our word for it -- find her on Twitter @nyltiaccc.