Heinz Ketchup Is Selling Halloween Makeup Kits with 'Tomato Blood'

The condiment maker is also hosting a Halloween pop-up with Tomato Blood "drip stations."

Courtesy of Heinz

For years, folks have been repurposing ketchup as a fake blood substitute for Halloween. It's a schtick that Heinz eventually leaned into with the seasonal debut of "Tomato Blood," the brand's classic tomato ketchup with a spooky package design. Now, the condiment maker is taking things one step further with the launch of its own makeup kit.

Officially dubbed the Tomato Blood Costume Kit, Heinz is filling the Halloween-themed box with a makeup palette, sponge, dropper, makeup brush set, rhinestone sheet, tattoo sheet, vampire wings, spooky eyelashes, and, of course, a bottle of Tomato Blood for just $19.99 online.

"There are few nights more magical than Halloween and for yearsHeinz has helped people make memories by helping them transform into the spookiest versions of themselves," Brand Director Ashleigh Gibson said in a press release." We believe that if you have Heinz, you have a costume! This Halloween is no different and we're looking forward to seeing the deliciously spooky looks people come up with using Heinz Tomato Blood Ketchup."

Courtesy of Heinz
Courtesy of Heinz

For the full Halloween experience, Heinz is introducing its first-ever pop-up beginning October 21 in Santa Monica, where fans can score branded Heinz Halloween merch and even create their own costume with the help of a Tomato Blood Ketchup "drip station."

The pop-up will run through Halloween day on October 31, but whether you stop by for the drip station or DIY with Tomato Blood yourself, Heinz is asking fans to share their costumes on social media with #HeinzHalloween and to tag @heinz.

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Megan Schaltegger is a staff writer at Thrillist.