Now that sriracha has reached ketchup-level ubiquity -- perhaps to a fault -- it's high time for a new condiment to step up to the plate (sorry, we had to) and fight for a spot in every American's over-crowded fridge door. Heinz, the preeminent purveyor of ketchup and other classic condiments, thinks it's found just the thing in a new partnership with celebrity Chef David Chang's Momofuku food empire: Ssäm Sauce.
This week, Kraft Heinz and Momofuku announced the spicy, umami-rich Korean chili sauce -- a longtime staple at Momofuku restaurants -- is now available nationwide for the first time. Although it's not about to replace your go-to sauces and dips entirely, they say Ssäm Sauce, which combines miso, sake, soy sauce, rice vinegar and a traditional Korean chili paste called Gochujang, is "good on everything." When Chang first started bottling the stuff for purchase exclusively via Momofuku back in 2015, he claimed it improves foods such as fried chicken, pizza, burgers, noodles, and pork buns -- going so far as to say "it even makes sriracha better." The claim is a big one, but it's held up since.