The data was compiled by the company LivePerson, which provides live customer chat and messaging services for nearly 20,000 companies, including biggies like Home Depot, IBM, and Citibank. To figure how peoples' behaviors differ across the country, it analyzed conversations from 500 brands and weighed frequency of both curse words and words associated with politeness, factoring in demographics like location and gender. Overall, the findings suggest that people are more likely to be polite when their name was attached to a chat exchange, and men are 16.5% more likely to curse during a customer service interaction than women. C'mon, guys.
When it comes to states with the most swear-happy residents, Virginia takes the cake by a significant margin, followed by New Mexico, Alaska, Iowa, and Utah.