Instead of chocolate, this candy bar is made of something called "caramelized crème," which definitely sounds fancy enough to be called "Gold." In that caramelized crème is a blend of peanuts and pretzels -- a perfectly wonderful substitute for chocolate.
Food & Wine had a chance to try the latest entry to the Hershey's line and had this to say: "Hershey’s Gold has a satisfying crunch, while the saltiness of the peanuts and pretzels give the bar a savory taste that isn’t overpowering... it still tastes like a Hershey’s product even if there isn’t any chocolate in it."
As to what the base actually is: “We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste,” Melinda Lewis, senior director and general manager of the Hershey’s Franchise at The Hershey Company, said in a press release.
It may not be chocolate, but it sounds like it'll do.
Unfortunately, Hershey's Gold won't be available until December 1, but that's just in time to disappoint your kids with a lame promise of "Gold" in their stocking.