Be warned however, that not unlike the cutthroat world of human influencers, furry tastemakers will be judged more on beauty than brains. To have your pooch considered for the honor, post an Instagram of your dog, tag #CanineCritic, and tag and follow @hotelsdotcom. The deadline for entries is August 25 at 11:59pm UK (GMT), and contenders from outside the timezone must account for it.
Contestants can make a case for their pet in their Instagram post caption. This is your chance to ensure your pet’s bougieness and sophistication are known by all. Maybe the most luxurious armchair in the house is her perch, he refuses to eat his food unless microwaved, or he wouldn’t dare set paw on a New York City sidewalk without a boot.
The sole chosen pup (and their human) will get to pick 10 pet-friendly hotels to visit on the company’s dime. More specifically, the winner will receive 10 one-night stay vouchers worth up to $200 USD apiece. As “Canine Critic,” they would also contribute to the website’s “Best for Pets” category, aiding fellow travelers with their takes on each visit. Hotels.com’s job description of sorts has all the details and fine print.