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Everyone Is Making Jokes About How Apple Pronounces the New iPhone Xs

apple xs pronunciation
Screenshot from Apple Livestream

In a splashy kick-off event Wednesday, Apple unveiled its new iPhones. The 2018 line of smartphones includes the iPhone Xs, iPhone Xs Max, and iPhone Xr. The name had leaked prior to the announcement and had most people saying iPhone "excess" in their head and online. 

Well, it turns out Apple's new sensation is not pronounced like that, even if you believe it'd be a fitting name for the star product of a trillion-dollar company. It's called the iPhone "ten s." Instantly, everyone who thought it was "excess" heard "tennis" and the cycle of having no idea what to call the iPhone exes continued. All this beautiful confusion launched a thousand jokes on social media because [checks notes] that's what Twitter is for.

The jokes included some obvious misinterpretations, but also a surprising number of people with the devil inside them making ridiculous, unexpected INXS references. If you didn't follow along online during the announcement, here comes what you need: Here are some of the best jokes from all around Twitter about the new iPhone. 

Despite a price tag that will mystify some this time, there were plenty of other tweets where people told the iPhone it was the one thing they need. That includes lots of people excited about colors beyond black and white. However, all that pining is in vain. Fans will have to wait a while until they can live the wild life with their new iPhone. It won't be jumping into stores until later this month.

Check back for more updates on everything you need to know about Apple’s 2018 iPhone announcements, including the differences between all of the new iPhones, how they compare to last year’s models, the new color options, when you can pre-order them, how much they’ll cost, and more

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Dustin Nelson is a News Writer with Thrillist. He is proud of the number of INXS song titles he worked into this story. Follow him @dlukenelson. dnelson at thrillist dot com