In a splashy kick-off event Wednesday, Apple unveiled its new iPhones. The 2018 line of smartphones includes the iPhone Xs, iPhone Xs Max, and iPhone Xr. The name had leaked prior to the announcement and had most people saying iPhone "excess" in their head and online.
Well, it turns out Apple's new sensation is not pronounced like that, even if you believe it'd be a fitting name for the star product of a trillion-dollar company. It's called the iPhone "ten s." Instantly, everyone who thought it was "excess" heard "tennis" and the cycle of having no idea what to call the iPhone exes continued. All this beautiful confusion launched a thousand jokes on social media because [checks notes] that's what Twitter is for.