To best view the shower, get as far away from city lights as possible. A dark field is optimal. However, with such a spectacular display this year, stargazers may even be able to see some meteors inside cities. But the best viewings will be far from light pollution.
Pack up a blanket and some wine and head away from the city. Then look up to the sky and find the constellation Perseus (maybe bring a star map as well). The Perseid meteor shower gets its name because the meteors appear to be falling from that constellation. That's where you'll get a good concentration of the meteors.
Additionally, NASA and the American Meteor Society recommend that you do not lie down on your back. While that's comfortable and how stargazers are generally portrayed in movies, it's not the way that you'll have the best viewing experience.