The bunch of artificial hair that attaches easily to your natural cut is said to be "for the man who wears many hats, but no bun." The description explains that a man may only want to bust out a bun when in certain situations, like when entering an artisanal, organic, gluten-free muffin shop, for instance. This hairpiece gives you the freedom to be a hipster by day, and a guy with short hair and identity issues by night.
Two things to note about the ad for the hairpiece: Apparently, more than 1,000 have already been purchased, proving a sucker is born... well, however often these are purchased. Also, instead of hiring two models with two different hair colors, the man bun producers just photoshopped the model's hair to match the color of the advertised buns. That dude now looks even more ridiculous than just a guy wearing a fake man bun.