Breakfast, beets, bananas, breakbeat, Bitcoin -- if any of those words were your guess for what's behind IHOP’s move to change its name to IHOb, you were wrong. Unfortunately.
The ubiquitous pancake purveyor finally revealed why it’s flipping the “P” in its name to a “b” on Monday after several days of drawn-out speculation. The answer is, well, not at all surprising. And for that reason, a tad disappointing.
The “b” stands for burgers.
That’s right, International House of Burgers. The chain is temporarily taking on the new name to promote the launch of its lineup of all-new burgers. The pancakes aren’t going anywhere, of course. IHOP, or IHOb, just really wants you to know about the burgers. We all fell for the stunt.