But In-N-Out's legal department took notice before long.
“This was the fastest we’d ever got a cease and desist from somebody,” Tim Obert, co-owner of Seven Stills, told KPIX. “They sent us that C&D basically the next day.”
And while cease-and-desist letters are famously unchill, the tone of this one was super-friendly and included at least nine puns, in the spirit of the brew it was addressing.
"Please understand that use of our marks by third parties ales us to the extent that this could cause confusion in the marketplace or prevent us from protecting our marks in the future," the letters says. "We hope you appreciate, however, that we are attempting to clearly distill our rights by crafting an amicable approach with you, rather than barrel through this."