Breweries may use this label free of charge even if they're not a member of the Brewers Association, as long as the brewery has a valid TTB Brewer's Notice, meet the Association's definition of a craft brewer, and sign a licensing agreement.
"I don't know about a sales change," said Ansari. "That's kind of not the point in my book. It's about letting people that care know there's a difference between breweries. They're not all like they used to be a few years ago. If you care and want to support a local brewery, look for that independent craft beer seal on the beer you buy."
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