Instacart's Adding 2 New Features So You Can Get Groceries Faster
With an overwhelming demand for groceries and pantry essentials amidst the COVID-19 outbreak, access to services like Amazon Fresh and Instacart have become increasingly limited. Same day delivery feels like nothing but a distant memory. But now, the latter app is rolling out a series of new features so customers can get their groceries faster.
On Wednesday, Instacart announced two updates: "fast & flexible" and "order ahead," allowing users quicker service and more delivery window availability. The move comes in response to a demand increase of 300% year-over-year and growth of active shoppers from 200,000 to 350,000.
"Fast & flexible more efficiently matches customer orders with real-time shopper availability to deliver more orders -- often more quickly -- to customers," the company said in a statement on April 8. "The new feature means customers no longer need to check back for updated delivery windows from their favorite store. Instead, they can set it and forget it, allowing Instacart to do the work of matching their order with the first available delivery time."
View this post on Instagram
Today we announced two new product features designed to speed up our service and unlock more delivery windows as demand for grocery delivery continues to surge. The new features — “Fast & Flexible” and “Order Ahead” — will increase delivery availability for customers across North America and provide more choice and convenience for customers who are moving their weekly grocery shop online. . “Fast & Flexible” more efficiently matches customer orders with real-time shopper availability to deliver more orders — often more quickly — to customers. It gives you the option to have your order delivered by the first available shopper within an estimated delivery range, rather than schedule it for a specific delivery window. . “Order Ahead” allows you to now place orders up to two weeks in advance. As more people are planning ahead to restock their pantry staples and purchase recurring essentials, this new option lets you build your digital cart well in advance of when you need your groceries or goods. . Click the link in bio to learn more.
You'll still get an estimated delivery range, but now you'll get the first available shopper rather than having to schedule your order for a specific window. You'll be notified when your order was picked up and how soon it'll be dropped off.
Meanwhile, the extended order ahead feature allows you to opt for a delivery window up to two weeks in advance, so you can plan your toilet paper restock before you're fresh out and scrambling around the city in search of a few coveted rolls.
"This new functionality allows customers to build their digital cart well in advance of when they need their groceries or goods," the press release continues. "The new Order Ahead feature is available today in a number of high demand locations, and will be rolling out across North America to all customers in the coming weeks."