Because even Instagram thinks your endless stream of food pics and travel selfies is getting old, the company launched a new standalone app on Thursday that'll spice up your profile with short video loops. And it looks like a lot of fun.
The app, aptly (we had to) called Boomerang, takes a quick burst of five photos at the tap of a button, then stitches them together to make a 1-second video that plays forward and backward. Instagram said it's more than just photos or gifs, but an entirely new thing it wants you to call -- you guessed it -- a Boomerang, which is not to be confused with a Bangerang. Boomerangs can be shot in portrait or landscape orientations and can be easily shared to your Instagram and Facebook, just like the company's previous standalone apps, Layout and Hyperlapse.